Markets have always been identified as
a main driver of growth for both national and regional economies.
Assessing markets, determining customer segments and evaluating
potential approaches to markets form part of core business
steps into market development initiatives.
Today, increased access to media and broader infrastructure
facilities make of competition the key driver to market fulfilment.
Our know-how and experience in these areas has driven us from
Mauritius to more than 15 countries in the region.
Selected Project Experience
Customer satisfaction research for a major private bank in
Botswana (2002)
Audience research in Mauritius and Rodrigues (2002)
Retail Census on national territories and over more than
six territories in the region (2000 onwards)
Nation-wide general consumer surveys on the incidence of
smoking (1996 onwards) |
