Market research is a key element in the marketing process. It is a bottom-up approach whereby information collected all the way from the end-market and through distribution channels is used to address specific business issues. It promotes sustainability through relevance, customer satisfaction and franchise loyalty.

Market research applies to both private and public sectors of the economy. It does not only concern the marketing of goods and services but covers other fields of study that use similar approaches and techniques.Our market research services include the following:

•	Opinion
•	Lifestyle and Segmentation
•	Usage and attitude
•	Corporate and brand image
•	Product, packaging and pricing
•	Media and advertising
•	Satisfaction
•	Retail audit
•	Retail census
•	Tracking

Project examples:

•	Passenger satisfaction survey for an airline to measure its current performance and as a way to identify priority service areas for improvement (2004)
•	Audience research for TV and radio in Mauritius and Rodrigues (2002)
•	Baseline survey prior to launching a national awareness campaign on child abuse (2001)
•	Market feasibility study for an international financial institution wishing to operate in the money changing market in Mauritius (1999)
•	Nation-wide surveys to determine the smoking incidence among adults in several African countries (1996 onwards)